Last updated: June 2026
Mayfair & City Carriages Ltd. ("we", "us", "our") is a company registered in England and Wales. Our registered address is 42 Berkeley Square, Mayfair, London W1J 5AW.
We are the data controller for the personal information we collect about you through this website and in the course of providing our services. This policy explains how we collect, use, store, and protect that information.
If you have any questions about this policy or about our use of your personal data, please contact us at: [email protected]
We collect personal information that you provide to us directly, including:
We also collect limited technical information automatically when you visit our website, including your IP address, browser type, and pages visited. This information is used solely for website security and performance purposes and is not used to identify you personally.
We use the information we collect to:
We do not use your personal information for marketing purposes without your explicit consent, and we do not sell or share your personal information with third parties for their marketing purposes under any circumstances.
Discretion is the foundation of our service. The personal information and journey details of our clients are treated with the highest level of confidentiality. All staff and chauffeurs are contractually bound to non-disclosure obligations that exceed the minimum requirements of data protection law.
We do not discuss our clients, their journeys, or their personal circumstances with any third party except where strictly required by law or to provide the service you have requested (for example, to coordinate with a flight operator or venue).
Non-disclosure agreements are available on request for clients who require a contractual confirmation of these obligations.
We retain your personal information for as long as is necessary to provide the services you have requested and to comply with our legal obligations. For private members and corporate account holders, we retain account information for the duration of the account relationship and for seven years thereafter for accounting and legal purposes.
Enquiry information from individuals who do not become clients is retained for a maximum of 12 months and then deleted.
Under UK data protection law, you have the right to:
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.
We use cookies and similar technologies (including browser localStorage) to operate this website and, where you consent, to understand how it is used and to support our advertising. When you first visit, a banner lets you accept all, reject all, or choose your preferences. Necessary cookies do not require consent; analytics and marketing technologies are only activated if you grant consent.
We manage consent using Google Consent Mode v2: until you grant consent, analytics and advertising storage are set to denied and no analytics or advertising tags are loaded.
| Category | Purpose | Stored as | Consent |
|---|---|---|---|
| Strictly Necessary | Session handling and security (CSRF protection); remembering your cookie choice. | PHPSESSID (session cookie); cookie_consent, cookie_analytics, cookie_marketing (localStorage) |
Always active |
| Analytics | Helps us understand how visitors use the site (pages viewed, time on site) in aggregate, so we can improve it. Provided by Google Analytics 4. | _ga, _ga_* (set only after consent) |
Opt-in |
| Marketing | Measures advertising performance and supports remarketing across other sites. Provided by Google Ads. | _gcl_* and related Google advertising cookies (set only after consent) |
Opt-in |
You can change or withdraw your consent at any time by selecting "Cookie Settings" in the footer of any page, which re-opens the preferences panel. You can also block or delete cookies through your browser settings. Withdrawing consent does not affect the lawfulness of any processing carried out before withdrawal.
For any questions about this privacy policy or our data practices, please contact:
Mayfair & City Carriages Ltd.You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your personal data appropriately.
Choose which cookies you allow. Necessary cookies are always active because the site cannot function without them.
Required for core functionality — session handling, security (CSRF), and remembering your cookie choice. Always on.
Helps us understand how visitors use the site (pages viewed, time on site) so we can improve it. Anonymous and aggregated.
Used to measure advertising and show you more relevant offers across other sites (e.g. Google Ads remarketing).